CRM & LIfecycle Specialist
Full-time
Dubai - United Arab Emirates
The Role
Ziina is looking for a CRM & Lifecycle Specialist to own lifecycle marketing end-to-end.
This is a high-ownership, high-impact role. You'll own the full lifecycle experience for the businesses and individuals who use Ziina, from sign-up and first activation through to long-term retention, and you'll be accountable for the results. You won't be executing someone else's plan: you'll set the lifecycle strategy, decide what to test, build it yourself in Braze, and report on what it moved.
We're at a major inflection point in our growth, and lifecycle is one of our biggest levers. Your work will directly shape activation, retention and revenue at one of the region's fastest-growing fintech platforms, and you'll work side by side with product, growth and leadership to make it happen.
As a CRM & Lifecycle Specialist at Ziina, you will:
Own Ziina's lifecycle strategy end-to-end: define the journeys, priorities and roadmap for onboarding, activation, engagement, retention and win-back.
Build, launch and optimize lifecycle campaigns and automated journeys across email, push and in-app using Braze. You'll set the direction and be hands-on in the tools.
Own the lifecycle metrics: set targets for activation, retention and conversion, and be accountable for hitting them.
Design the segmentation strategy for both business and consumer users, so the right message reaches the right user at the right moment.
Run a high-velocity experimentation program with the Growth/Engagement PM and Product Marketers, turning growth hypotheses into A/B tests on messaging, cadence and targeting.
Own deep linking and campaign attribution in Branch so every channel is tracked accurately.
Coordinate cross-channel campaigns with the wider marketing team, keeping audiences, timing and messaging joined up.
Own CRM data quality and audience hygiene, working with data and engineering to keep it clean, reliable and actionable.
Partner with design and content to create on-brand, high-converting messaging that reflects Ziina's voice.
Own the health of our martech stack: spot issues, drive fixes with product and engineering, and shape how the platform evolves.
To succeed in this role, you likely:
Have 3-5 years of experience in CRM or lifecycle marketing, ideally with B2B or SMB products such as merchant platforms, SaaS or B2B fintech.
Have built and run automated lifecycle journeys hands-on in a CRM platform, from segmentation and build through to reporting on results.
Bring a strong analytical foundation and use data to decide what to build, test and scale.
Have worked in a fast-paced scale-up and enjoy creating order and structure out of ambiguity.
Take initiative, bring a bias towards action and want real ownership of the numbers your work moves.
Step back to see the macro view while living for the details, questioning assumptions and using first principles thinking to solve problems.
Manage multiple campaigns and stakeholders at once and communicate clearly with technical and non-technical teams.
Demonstrate high integrity, a team-first mentality and a growth mindset.
Are based in, or open to relocating to, the UAE (relocation support provided).
What would amaze us:
You have direct experience with Braze and Branch, and can hit the ground running without a long ramp
You've built a lifecycle program from scratch or significantly scaled one, and can point to the metrics you moved
You've run lifecycle for both B2B and consumer audiences, ideally in fintech or another regulated, fast-moving environment
You have a strong instinct for copy and know how to write messaging that converts
You're comfortable pulling your own data and don't need analytical support to draw conclusions from campaign performance
You've contributed to martech integration work: Not just using the tools, but understanding how they connect and flagging when something's broken