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Engagement Marketing Manager

Vestwell

Vestwell

Marketing & Communications
Phoenix, AZ, USA
Posted on Tuesday, June 11, 2024

WHO ARE WE?

There are over 30M small businesses in the United States, but only a tiny fraction of them have a workplace savings program in place. As the savings gap in the country widens, it’s imperative that every worker has access to and participates in their company’s savings program, such as a 401(k) or 403(b). We believe that American workers should have easy access to an inexpensive, flexible, and intuitive solution to save for a brighter future.

Unfortunately, prior to Vestwell, small businesses have been neglected and underserved, with expensive, inflexible, poorly designed offerings built on old, mainframe software. Vestwell is changing that, starting with rebuilding the core infrastructure for the modern era.

Vestwell’s north star is to be the engine behind a $30T industry, powering all payroll-deducted workplace savings programs for small-to-midsize businesses, such as 401(k), 403(b), IRA, emergency savings accounts (ESA), health savings accounts (HSA), 529 college savings, and alike.

Vestwell’s focus is to build the most flexible, powerful workplace savings and investment platform, delivered through the hands and minds of their financial services partners with the help of payroll provider partners. The team at Vestwell makes the hard stuff look easy, by combining the expertise of financial advice with the sophistication of a technology provider.

As a result, workplace providers are able to bestow the advice and solution employers and employees have been asking for, while growing and scaling along the way. Employers get a cost-effective solution designed for their needs without all the headaches, and employees get a user-friendly portal that helps them achieve their long-term saving goals.

WHY VESTWELL?

With backing from leading FinTech investors, as well as a growing team of dedicated professionals of strong industry pedigree, Vestwell is at the forefront of a much-needed change in a 40-year old industry. Our team believes in the mission we’ve set out to achieve and we are working hard to get there. We’re ambitious, honest, thoughtful, and fun.

Who are we looking for?

We are on the hunt for an incredibly talented Engagement Marketing Manager to join our Vestwell State Savings team. This cross-functional role will be focused on identifying and building distribution partnerships with organizations and businesses that support or work directly with individuals living with a disability. You will have the opportunity to help develop and execute our marketing strategy for organizations and authorized legal representatives (ALRs) who manage ABLE (Achieving a Better Life Experience) accounts for others. This role reports to the VP, Partner Marketing - State Savings.

An ideal candidate has a strong marketing background related to acquiring leads and supporting through conversion, is comfortable presenting to large groups as well as providing individual client support. Experience working with the disability community is preferred but not required.

You will work with both our state clients and organizational partners, creating and implementing go-to-market campaigns. You will be comfortable talking to and building relationships with our existing partners, conducting research for lead generation, making data-informed decisions around how to optimize and grow current partnerships, and prioritizing new initiatives that help drive more revenue through thoughtful and well-executed campaigns.

You’ll thrive in a fast-paced environment and you’ll be passionate about using a mix of data and creativity to drive successful partnerships. You should be detail-oriented, organized and capable of handling multiple projects at once.

Last, but certainly not least, you will embody an entrepreneurial spirit and be driven by the fast paced, challenging, and collaborative environment of a fast-growing start-up.

What will you be doing?

  • Develop, organize and execute the 529/ABLE partner marketing strategy
  • Prioritize workflows with a focus on driving awareness, generating demand, acquiring new leads, and retaining/growing existing customers
  • Evaluate existing performance metrics and tracking to ensure marketing programs meet objectives and enable evaluation of program performance
  • Work with leadership to identify new high-leverage activities and opportunities for growth
  • Build strong relationships with partners to effectively execute program launches, optimizations and develop future opportunities
  • Create strong relationships with partners and the sales team in order to drive more partner sourced revenue

Requirements

The Necessities

  • 5-7 years of experience in brand marketing, partner marketing, campaign marketing, or equivalent at a fast-paced consumer brand or tech company
  • Strong relationship-management skills with both external partners and internal stakeholders across multiple teams and workstreams
  • Strong organization and project management skills and the ability to manage multiple partnerships and campaigns at once
  • Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily with a bias for action
  • Demonstrated leadership, initiative, and willingness to creatively solve problems
  • Excellent verbal, written and presentation skills - you’ll be responsible for not only building excellent relationships with each of our external partners, but also regularly communicating results of our partnerships channel to internal stakeholders, including executives
  • Proven success working and aligning with sales teams to drive pipeline and revenue
  • Ability to collaborate as part of a cross-functional team and also work independently
  • A deep understanding of the financial services industry (retirement plan market a plus!)

The expected base salary range for this position is $80,000-$95,000. Please note that salary bands are based on AZ and other similar metro areas and may differ based on where the role is ultimately hired.

OUR BENEFITS

We’re a growth stage startup with lots of exciting milestones ahead. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and an open vacation policy. We have adopted a remote-hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in midtown Manhattan so everyone has a setting that is the most productive for them. We provide our team with all the equipment they need (plus a few perks!) to work effectively remotely. Oh, and naturally we have a great 401(k) plan!

OUR PROCESS

It starts the same for every candidate: getting to know the team members through 1 - 2 conversations about Vestwell, your experience, and your interests. Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well. Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer. We prioritize transparency and lack of surprise throughout the process.

For your awareness you will only receive correspondence from [email protected] any other domain not ending in Vestwell.com is not our Recruitment team.

Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.