Manager, Product Marketing
Simetrik
Company Overview
Founded in 2019, Simetrik is a powerful B2B platform that utilizes no-code solutions and generative AI. It empowers financial and operational teams by enabling them to automate all reconciliation processes from start to finish, while also anticipating and managing risks. This is achieved through a single, intuitive, and robust interface inspired by spreadsheets. Simetrik has established itself as a market leader in Latin America, handling two-thirds of the region’s transactions. Its clientele includes prominent institutions such as PayU, Mercado Libre, Rappi, PagSeguro, Falabella, Oxxo, Itaú, and Nubank, alongside partnerships with leading firms like Deloitte. In addition to expanding its international presence, Simetrik has successfully entered key Asian markets, serving clients in India and Singapore. The company now has a global footprint that spans over 35 countries, monitoring more than 200 million records daily.
Role Summary
The Senior Manager of Product Marketing will be the architect of how Simetrik defines, positions, and communicates value across its multi-product portfolio. You will move beyond features, transforming product capabilities into highly compelling, actionable narratives designed to build and expand our enterprise customer base. This role requires a blend of critical thinking and operational excellence as you will design, implement, and govern market-facing frameworks and processes that ensure consistency and accelerate growth. This is a high-leverage position with a direct influence on the market perception of Simetrik and our competitive effectiveness, ensuring synergistic positioning across the entire Simetrik offering. This is a highly cross-functional position, demanding close collaboration with Product, Enterprise Sales, and Marketing teams to directly shape how customers experience and value Simetrik.
Core Responsibilities
• Architect and maintain messaging frameworks that define clear, compelling, and segmented value propositions across the multi-product portfolio.
• Design and manage a standardized Go-to-Market (GTM) process for new product launches and feature updates to ensure consistent market rollout and drive accelerated customer adoption.
• Lead the creation of high-impact sales enablement content (decks, battle cards, case studies, TCO/ROI assets) with a focus on supporting the enterprise sales cycle and increasing win rates.
• Execute continuous market research and translate competitive and market findings into immediate, actionable insights for product and sales strategies.
• Proactively collaborate across Product, Sales, and Marketing teams, ensuring priorities are aligned and providing timely, effective communication of updates and progress.
• Drive continuous learning within the PMM function by analyzing the impact of activities and adjusting strategies to maximize revenue results.
• Build a robust competitive intelligence process that systematically collects insights and arms sales with proactive strategies to handle high-level enterprise objections.
Key Competencies
• Product Marketing Expertise (Enterprise & Portfolio): Deep strategic and tactical proficiency in Product Marketing, specifically managing positioning and GTM for an enterprise, multi-product portfolio.
• Strategic Thinking & Critical Analysis: Exceptional critical thinking and analytical abilities to synthesize market complexity into simple, high-impact strategies.
• Process Design and Governance: Proven ability to design, implement, and scale PMM frameworks and processes that systematically empower enterprise sales.
• Execution Excellence: Highly effective time management skills and a strong track record of delivering multiple high-priority projects concurrently.
• Collaboration and Communication: A proactive, collaborative mindset and outstanding interpersonal communication skills to effectively align and influence cross-functional partners. • Continuous Learning: A commitment to proactive learning, seeking out and incorporating new market trends, PMM best practices, and competitor developments.
Qualifications Needed
• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of demonstrable Product Marketing experience in a B2B SaaS environment, with significant exposure to enterprise sales motions and complex deal cycles.
• Demonstrated expertise in product marketing for a multi-product portfolio, ensuring clear differentiation and value synergy across the offering.
• Demonstrated experience supporting enterprise sales teams through a multi- stage sales cycle, including the ability to establish and deploy core messaging
frameworks that resonate with enterprise target audiences.
• Proven ability to define and execute GTM strategies for a multi-product portfolio.
• Expected to establish core messaging and positioning for at least two key products and design and deploy a complete, standardized toolkit and framework of sales enablement materials in the first 3-6 months.
• Exceptional written and verbal communication, and storytelling skills with the ability to simplify complexity for different audiences.
• Outstanding project management and organizational skills to manage multiple priorities efficiently.
• Ability to work cross-functionally and balance competing priorities effectively.
• SaaS or fintech experience with exposure to B2B product marketing.
• Experience supporting analyst relations and external reports.
• Knowledge of pricing and packaging strategies.
At Simetrik, you’ll experience the energy of building something impactful while being part of a close-knit team. Work with customers across the globe to shape the future of finance operations in an innovative, supportive workplace.
Simetrik is committed to fair and equitable total rewards for employees. Compensation for candidates will vary by location and the specific salary range will be discussed during the hiring process.
This position is located in Chicago, U.S. and is subject to a hybrid office attendance requirement for the first 6 months.