Portfolio Jobs

About Sigma360
Sigma360 is a cloud-based data platform that has emerged as the definitive choice for point-in-time risk screening and perpetual client monitoring. Underpinned by thousands of fully integrated and hosted data sources and proprietary entity resolution, risk extraction and scoring algorithms, the platform can identify and return direct and network-based entity risk at sub-second speeds. Sigma360’s solutions are used by financial institutions, asset managers, professional services firms, fintechs and global corporations seeking to consolidate operations into a singular risk intelligence platform and more efficiently manage the entire client lifecycle.

Role Overview
We are looking for a Demand Generation Lead who lives and breathes inbound lead generation. This is an execution-first role: you will own the full funnel from strategy to live campaign, turning Sigma360's marketing budget and organic channels into a consistent, high-quality pipeline. You will be the hands-on driver of our paid media, email, and campaign operations, and the day-to-day owner of the tools, channels, and creative assets that generate demand.

Success in this role means owning the numbers. You will be measured on lead volume, cost per lead, conversion rates, and pipeline contribution, and you will be expected to continuously optimize toward those outcomes.

Key Responsibilities
Paid Media and Campaign Execution

• Own and execute end-to-end campaign strategy across Google Ads and LinkedIn Ads, from targeting and bidding to ad copy, creative direction, and post-click experience.
• Lead campaign ideation sessions with the broader marketing team, then take concepts through to live execution independently.
• Continuously test and iterate on ad formats, audience segments, bidding strategies, and landing page experiences to maximize ROI.
• Manage and allocate paid media budget with a clear focus on efficiency metrics: cost per lead, ROAS, and customer acquisition cost.

Inbound Lead Generation and Marketing Automation

• Manage HubSpot workflows, landing pages, forms, and lead nurture sequences to capture and convert inbound interest into qualified opportunities.
• Build and optimize automated workflows that move leads through the funnel efficiently and pass sales-ready contacts to the team at the right time.
• Coordinate campaign timelines and deliverables to keep execution on track across multiple concurrent campaigns.

Creative Direction and Content Execution

• Provide clear creative direction for ad assets, including copy, visual direction, and layout guidance.
• Write and refine ad copy, email campaigns, and landing page copy tailored to B2B buyer personas across financial services, fintech, and professional services.
• Lead landing page conversion optimization, working with the team to improve messaging hierarchy, CTAs, and form performance.
• Collaborate with the content team to align campaign messaging with broader SEO and content strategy.

Report and Performance Optimization

• Own campaign reporting across all channels, delivering clear insights on what is working, what is not, and what needs to change.
• Monitor and optimize key metrics including CPL, ROAS, CAC, MQL volume, and email engagement rates.
• Stay current on paid media platform updates, algorithm changes, and B2B demand generation trends.

Qualifications

• 3 to 5 years of hands-on B2B demand generation or performance marketing experience with direct ownership of inbound lead targets.
• Proficiency in Google Ads and LinkedIn Campaign Manager, including search, display, and retargeting.
• Strong working knowledge of HubSpot (or comparable marketing automation platform) including workflow creation, lead scoring, and reporting.
• Comfortable working in monday.com for project and campaign tracking.
• Comfortable working in Canva and Adobe Creative Suite for producing and directing ad creative and landing page assets.
• Demonstrated ability to write compelling B2B ad copy and provide actionable creative direction to designers.
• Data-driven decision maker with strong analytical skills and experience translating metrics into optimization actions.
• Experience with landing page conversion rate optimization, including A/B testing, messaging strategy, and form optimization.
• Excellent written and verbal communication skills; confident presenting results and recommendations to stakeholders.
• Experience marketing to financial institutions, fintechs, asset managers, or compliance-focused buyers.
• Familiarity with account-based marketing (ABM) platforms and strategies.
• Background in SaaS or B2B data/software companies.