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Commercial Strategy Lead



Posted on Tuesday, November 14, 2023

About us

Sabi is Africa’s leading provider of enabling infrastructure powering the distribution of goods and services. Our platform enables and empowers a broad ecosystem of users, allowing merchants, importers, exporters, distributors, and manufacturers to expand their capabilities and grow their businesses using Sabi’s technology rails.

Job Description

About Us

Sabi is Africa’s leading provider of enabling infrastructure powering the distribution of goods and services. Our platform enables and empowers a broad ecosystem of users, allowing retail merchants, exporters, aggregators, distributors, and manufacturers to grow their capabilities using Sabi’s technology rails. These rails provide access to physical goods supply, logistics, business tools, financial services and data insights. Since it’s launch in 2021, Sabi has grown to be the largest B2B marketplace serving sub-Saharan Africa.

Our Values
  • Excellence - Be the Best. Highest standards. Consistently.

  • Value Focused  - Make sure we give users the best value. All the time.

  • Big minds  - Innovate. Think big. Be open. Don’t be petty. No ego. No castles.

  • Knuckle down  - Do the work. Get your hands dirty. Deliver

  • Kindness - Be considerate. Life is stressful enough

  • Ownership - Everything is your job. Take responsibility. Drive it.

  • Simplicity - Strip it down. Get to the essence.

Job Purpose

As the Strategy Lead, you will play a critical role in developing and implementing commercial & business development strategies to drive business growth, enhance competitiveness, and maximize profitability. You will play a pivotal role in steering strategic initiatives and conducting analysis to tackle complex business challenges, review the business current strategy and goals to identify its potential strengths, weaknesses, and opportunities for growth.   

Job Responsibilities
  • Drive initiatives and strategies that enhance business performance and contribute to sustainable growth for Sabi.
  • Steer the development of short-and long-term vision and strategic plans of commercial strategy, new and existing business models, and business digitalization, both from portfolio and market perspective.
  • Conduct in-depth market analysis to identify emerging trends, opportunities, and potential threats to the business.
  • Develop, refine, and execute comprehensive business development strategies tailored to the unique challenges and opportunities for Sabi.
  • Devise strategies to leverage market dynamics and propel the company toward consistent and exponential growth.
  • Analyze and interpret the various product activity by lines of business and channels (lifecycle management tool)
  • Identify and assess business expansion opportunities, including partnerships, collaborations, client acquisition, and market expansion initiatives.
  • Collaborate seamlessly with marketing, product, and other departments to ensure a unified approach to achieving business development and expansion objectives to elevate the company’s growth trajectory.
  • Develop an in-depth understanding of our business and external market forces.
  • Evaluate and analyze the performance metrics of strategic initiatives.
  • Prepare comprehensive reports and offer strategic recommendations based on performance analysis.


Special Skills and Qualifications
  • Bachelor’s degree in business administration, Marketing or any commercial-related field. An MBA would be an added advantage.
  • Minimum of 6 years of experience in Business consulting & Strategy development, business analysis, or related fields within a fast-paced environment. Previous Startup experience is desired.
  • Proven success in developing and executing impactful commercial and business development strategies.
  • Proficiency in market research, financial analysis, and strategic planning.
  • Strong analytical skills and the ability to interpret complex data and trends.
  • Excellent communication, presentation, and leadership skills.
Candidate Specification
  • Motivated by the mission of Sabi
  • Pragmatic with quantitative and analytical ability and attention to detail
  • Driven, independent thinker and leader who can juggle multiple projects simultaneously with fast-changing priorities
  • High level of integrity and dependability with a strong sense of urgency.
  • A focus on execution. Willing and able to get hands dirty.
  • Flexibility to roll up your sleeves and attack problems and projects as they arise, where you will need to set out a clear structure, method and outcomes yourself .


  • Rapid Career Growth
  • Annual Training Budget
  • Robust Health Coverage, including
    • Optical Cover, and
    • Dental Cover
  • Wellness Programs, including
    • Free Gym Cover
    • Free Spa Cover
  • Competitive Pension Plan
  • Opportunity to work in other global office.
  • Life Cover
  • Performance Bonus
  • Paid Vacation Days
  • Fully-funded Team Bonding Activities