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Business Development Manager( Modern Trade)



Sales & Business Development
Posted on Tuesday, July 18, 2023

About us

Sabi is Africa’s leading provider of enabling infrastructure powering the distribution of goods and services. Our platform enables and empowers a broad ecosystem of users, allowing merchants, importers, exporters, distributors, and manufacturers to expand their capabilities and grow their businesses using Sabi’s technology rails.

Job Description

About us

Sabi is Africa’s leading provider of commercial infrastructure for the distribution of goods and services. Its platform enables and empowers the most underserved merchants in the world, allowing agents, merchants, aggregators, distributors, and manufacturers to expand their capabilities and grow their businesses using Sabi’s technology rails. These rails provide access to supply, logistics, business tools, data insights and financial services.  

We are hiring into Loft  one of our business units focused on logistics & distribution and warehousing operations across emerging markets. They are providing  on-demand products across logistics, warehousing, finance, inventory management, and technology. 

Our Values
  • We Deliver - excellent capability to execute. 
  • We Collaborate - One solution, one platform
  • We are Transparent - ​we empower transparent communication
Job Purpose
As a BDM (Modern Trade), your primary responsibility will be driving business growth and expanding market presence within the modern trade sector. Modern trade refers to large-format retail chains, supermarkets, and hypermarkets.
Job Responsibilities
  • Conduct research and analysis of the modern trade sector to identify potential market opportunities, customer needs, and competitive landscape. Stay updated on market trends, consumer behavior, and industry developments. Key role in high-level planning for distribution and marketing strategies.
  • Identify and evaluate potential new business opportunities within the modern trade segment. Generate leads, negotiate deals, and close sales to secure new partnerships and expand market share.
  • Drive the research & deliver intelligence that will inform proposition development for Modern Trade Business.
  • Develop and implement effective sales strategies to penetrate the modern trade market and achieve sales targets.
  • Identify key accounts and build strong relationships with key decision-makers. 
  • Monitor sales performance, track market trends, and analyze data to generate accurate sales forecasts and reports. Provide regular updates to management regarding sales achievements, market insights, and competitor activities.
  • Set sellout target for the sales team.
  • Growth management, responsible for sales growth month on month as well as increasing number of customers monthly.
  • Account Management: Manage and nurture relationships with existing modern trade accounts. Provide excellent customer service, address customer queries and concerns, and ensure customer satisfaction. Upsell and cross-sell products and services to maximize revenue. Ensure Customers retention.
  • Build and manage network of Social Enterprises, supermarkets and or Direct agents’ sales.
  • Coordinate agent support including agent training, merchandising and below the line (BTL) marketing strategies, support, and execution.
  • Develop and maintain key performance indicators for new business.
  • Responsible for developing & deploying business propositions that will convert to revenue.


Special Skills and Qualifications
  • Bachelor’s degree in business administration, Marketing, or a related field (preferred).
  • Proven track record in business development, sales, or key account management, preferably within the modern trade sector.
  • In-depth knowledge of the modern trade industry, including key players, market dynamics, and customer preferences.
  • Strong negotiation, communication, and interpersonal skills.
  • Analytical mindset with the ability to gather and interpret market data.
  • Result-oriented with a focus on achieving sales targets.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in using sales and CRM software.

Candidate Specification
  • Motivated by the mission of Loft
  • Pragmatic with quantitative and analytical ability and attention to detail
  • Driven, independent thinker and leader who can juggle multiple projects simultaneously with fast-changing priorities
  • High level of integrity and dependability with a strong sense of urgency.
  • A focus on execution. Willing and able to get hands dirty.
  • Flexibility to roll up your sleeves and attack problems and projects as they arise, where you will need to set out a clear structure, method and outcomes yourself .


  • Rapid Career Growth
  • Annual Training Budget
  • Robust Health Coverage
  • Performance Bonus