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Business Development Associate



Sales & Business Development
San Francisco, CA, USA
Posted on Saturday, August 19, 2023
At Plaid, our mission is to unlock financial freedom for everyone. There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. #LI-Hybrid
Our sales team at Plaid combines deep product and industry knowledge and is focused on bringing Plaid to an ever-broadening set of businesses. Our thesis is that every company in financial services can benefit from better financial technology, and that many industries that don't currently consider themselves to be FinTech actually are.
You'll be the one helping us achieve this vision. As a Marketing Development Representative, you'll help identify opportunities for marketing campaign sponsorship for Plaid. You will build relationships with prospects and customers that participate in marketing campaigns, analyze campaign participation, and own outreach to new and existing companies. You will also frequently provide feedback to marketing and build new campaigns to target customers. You'll work closely with sales and business operations to drive successful progress towards our revenue acquisition goals. The ideal candidate is customer centric, goal-oriented, a collaborative team player, and excited to work in a fast-paced environment.


  • Desire to build and maintain relationships with potential clients
  • Executing marketing campaign outreach, and managing follow-up activity to ensure smooth and consistent communication with prospects
  • Ability to work independently and as part of a team
  • Learning new skills and adapting to new platforms quickly
  • Financial services and technical products; Getting (more) technical and the learning the ins and outs of Plaid's APIs


  • Ability to evangelize Plaid’s value proposition in order to assess buying interest
  • Ability to synthesize qualitative and quantitative findings, to feedback into Marketing and Sales efforts
  • Ability to lead high-level conversations with business stakeholders
  • Excellent time-management skills, can prioritize tasks appropriately, and work to streamline processes
  • Ability to work independently and as part of a team
  • Having a relentless mindset and unwillingness to quit
  • Ensuring data accuracy by entering and maintaining new information into Salesforce
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].
Please review our Candidate Privacy Notice here.