Senior SEM Specialist, ReputationDefender
MoneyLion
WHO WE ARE
We’re not just a company — we’re a global force, fiercely committed to ensuring that everyone, everywhere, can live their digital lives safely.
Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner – unites the brightest minds, the sharpest technology, and the most diverse perspectives to protect over 500 million people worldwide.
We’ve built an inclusive workplace where your well-being is a priority, because true success comes from balance and authenticity. When you’re thriving, you’re unstoppable. So bring your bold ideas and passion that never quits.
The digital world isn’t some distant reality – it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.
HOW WE WORK
We are a data-driven, outcome-focused organization that values ownership, experimentation, and continuous improvement. Our marketing teams operate at scale, leveraging advanced tools, automation, and close cross-functional collaboration to drive meaningful business impact. We encourage curiosity, smart risk-taking, and open communication, while giving our experts the autonomy to own their strategies end-to-end.
MISSION & GOALS
Your mission will be to drive profitable growth for the ReputationDefender brand through best-in-class paid search strategies. By combining deep SEM expertise, data-driven decision-making, and continuous testing, you will help maximize ROI, scale performance, and strengthen our position in the online reputation market.
OBJECTIVES
Plan, execute, and continuously optimize paid search campaigns at scale across Google Ads, Search Ads 360, and Microsoft Ads.
Own campaign performance from strategy through execution, including bidding, budgeting, forecasting, keyword strategy, ad copy, and landing page optimization.
Identify growth opportunities, translate insights into action, and improve key performance metrics such as ROAS, CPA, CVR, and Impression Share.
Design and run A/B and multivariate tests to systematically improve campaign performance.
Deliver clear, actionable reporting and insights to stakeholders and leadership.
COMPETENCIES
Strong analytical mindset with the ability to interpret complex performance data and turn it into actionable strategies.
Expert-level SEM knowledge, including campaign structure, automation, and large-scale budget management.
Hands-on experience with testing methodologies (A/B, multivariate) and performance optimization.
Excellent problem-solving skills, attention to detail, and ability to thrive in a fast-paced, deadline-driven environment.
Strong communication skills with the ability to clearly explain data and results to both technical and non-technical audiences.
Collaborative mindset and ability to work effectively with cross-functional teams.
Experience leveraging AI-driven tools for automation, analysis, and ad creation.
Nice-to-have
Experience managing $5M+ annual paid search budgets.
Proficiency in Google Analytics and/or Adobe Analytics.
Experience with scripts, automation, or bulk campaign management tools.
Familiarity with AI tools such as Copilot, ChatGPT, Gemini, or Jasper.
Previous experience marketing online reputation or similar digital products.
Relevant certifications (Google Ads, SA360, Microsoft Ads).
WHAT WE OFFER
Annual bonus scheme
Unlimited PTO and flexible working hours
Opportunity to join a global tech company listed on the S&P 500
Collaboration with experts in Digital Security and MarTech
Cafeteria points via Benefit Plus (meals, pension, travel, leisure, Multisport, and more)
Tuition reimbursement for job-related courses
Personalized Learning & Development plan
Sustainable home improvement bonus
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.