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Performance Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, February 29, 2024

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role

If you live and breathe digital marketing, we want to talk to you. We are looking for a Performance Marketing Manager who can build strategies, implement, track and optimize our digital marketing campaigns across SEM & ASO platforms.

You will work closely with our Director, Performance Marketing to execute on SEM & ASO digital marketing strategies, paid campaigns and develop the highest quality marketing assets to capture audiences of our financial product suite. With your excellent communication skills, you will have the ability to maintain partnerships with external vendors. You will collaborate with internal teams and external agencies to manage priorities, maintain pace and quality, and bring clarity to the multi-channel digital creative production process. By growing our top and bottom funnel, and building out new campaigns, you will directly contribute to our company’s growth goals.

This role is onsite 4 days a week out of our New York City office.


  • Lead the development and execution of integrated SEM & ASO strategies to optimize direct response campaigns, retargeting, app stores and A/B testing of creatives and landing pages
  • Identify Budget and track pacing on weekly, monthly, quarterly goals.
  • Drive creative optimizations utilizing best creative practices by channel, testing frameworks to drive more leads and delivery on marketing KPIs as defined by the campaign, channel & growth goals.
  • Deploy regular keyword research, ad creative refreshes across acquisition channels and provide guidance on the creation of assets for maximum appeal and performance
  • Create and manage a scheduled workflow through all phases of campaign planning to execution.
  • Facilitate and drive launching new SEM marketing campaigns and test channels.
  • Assess campaign performance, identify new opportunities, and manage cost per acquisition targets
  • Work with cross-functional teams, external agencies to execute SEM/ASO plans and deliver insights.
  • Partner closely with our analytics team to measure effectiveness and to drive campaign efficiency and recommendations
  • Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals
  • Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors
  • Proactively research and monitor (Fintech/Financial space) industry trends on a regular cadence to support the creative team in building new ad opportunities and drive performance goals
  • Report overall channel performance on a weekly, monthly and quarterly basis


  • A minimum of 4+ years of SEM digital marketing experience (Fin-tech industry experience preferred)
  • ASO experience preferred, knowledge of ASO best practices as well as app store algorithms, optimization methods and effective strategies for growing app installs
  • Current and deep hands-on skills with all dynamic ad features in Google AdWords, including Responsive Search Ads and Dynamic Search Ads
  • Strong understanding of Web/Mobile App campaign measurement and attribution
  • Data driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities and managing cost per acquisition targets
  • Self-starter and innovative with a drive to build impactful campaigns
  • Ability to work both independently and cooperatively in a fast-paced environment
  • Well-rounded and passionate about learning more, not only about SEM but also about other areas of customer acquisition and marketing
  • Previous experience managing external vendors
  • Experience handling multiple priorities, creative projects across marketing teams
  • Familiar with digital marketing asset production
  • Knowledge of multiple digital marketing channels (Google, Facebook, Apple, Snapchat, Tiktok)
  • Knowledge of Data intelligence tools, Keyword research and ranking tools (Data.ai, SEMrush) experience a plus
  • Familiar with Web & MMP tracking & attribution (Google Analytics, Appsflyer) experience a plus
  • Deep understanding of best practices in Mobile App/Web online marketing experience a plus
  • Project/Production management experience a plus

The annual base salary for the Performance Marketing Manager is expected to be between $90,000 to $120,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Generous Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.