Demand Generation Associate
Matta
Sales & Business Development
Lagos, Nigeria
Posted on Nov 12, 2025
Position Overview:
Looking for a superstar Demand Generation Associate with strong expertise in content marketing — someone who can create and execute compelling content strategies that drive engagement and conversions across digital touchpoints. This role will play a vital part in generating, engaging, and qualifying inbound and outbound business leads through social media, email, WhatsApp, community, product, and partnership/event channels, ensuring that every campaign directly contributes to commercial growth.
The ideal candidate is both strategic and hands-on — someone who understands how to turn content, campaigns, and conversations into qualified pipeline opportunities.
Job Responsibilities:
- Develop and execute content marketing strategies to drive lead generation, nurture engagement, and build brand credibility.
- Create and repurpose content (emails, newsletters, blogs, landing pages, case studies, videos) optimized for lead generation and conversion.
- Plan, execute, and optimize multi-channel lead generation campaigns across social media, WhatsApp, email, and community platforms.
- Create and manage lead magnets (e.g., downloadable content, webinars, guides) to capture and nurture potential customers.
- Build and grow lead databases through social media forms, landing pages, and website opt-ins.
- Develop messaging and content assets that attract and engage manufacturers, suppliers, and other B2B segments.
- Manage incoming leads from social media and paid campaigns routed to WhatsApp and email.
- Engage, qualify, and nurture leads through targeted communication sequences and calls.
- Maintain updated lead data and statuses within CRM or tracking tools.
- Define and apply clear qualification criteria before handing leads to the Commercial team.
- Develop content that supports lifecycle marketing — including onboarding sequences, nurturing emails, and re-engagement campaigns.
- Develop other content such as website copy, ad copies to drive meta, google or LinkedIn lead campaign
- Manage WhatsApp groups, communities, and newsletters as lead generation and nurturing touchpoints.
- Identify and leverage partnerships, events, and webinars to drive new lead pipelines.
- Collaborate with industry associations or trade groups to attract new prospects.
- Track and report on all lead generation metrics across channels.
- Continuously analyze campaign results to improve performance and conversion efficiency.
- Share insights with Marketing and Commercial teams to refine strategies and qualification criteria.
Requirements
- 4 -5 years of experience in B2B demand generation, especially with using content marketing to drive demand.
- Proven track record of acquiring and qualifying leads through social media, email, and community-based channels.
- Experience with content writing and running lead magnets, webinars, or gated content campaigns.
- Experience with driving leads through community.
- Familiarity with CRM tools.
- Excellent written and verbal communication skills.
- Strong analytical mindset — comfortable with metrics and performance dashboards.
- Highly organized, proactive, and collaborative across teams.
Benefits
Matta is an equal opportunity employer committed to assembling a diverse, broadly trained staff.
What we offer:
- An attractive compensation package that is commensurate with the demonstrated level of required experience and skill and in line with industry standards.
- Hybrid work structure.
- HMO
- Performance Bonus.
- Full time, life access to learning
Interested? send your CV directly to [email protected]