Product Marketing Manager
Matta
Marketing & Communications, Product
Lagos, Nigeria
Posted on Friday, June 7, 2024
Position Overview:
As a Product Marketing Manager at Matta, you will play a pivotal role in shaping our product strategy, driving adoption, and ensuring successful go-to-market efforts. You’ll collaborate closely with cross-functional teams, including product management, sales, and engineering, to position our platform effectively and maximize its impact in the market. You will be responsible for developing and implementing effective digital marketing strategies to drive online sales and achieve business objectives. The ideal candidate should have a minimum of 3 years of experience in marketing or digital marketing, with a proven track record of successfully managing and optimizing digital campaigns across various channels.
Key Responsibilities:
● Define and execute go-to-market plans for new product launches, feature enhancements, and updates
● Work closely with sales and customer success teams to ensure alignment on messaging and enablement
● Develop comprehensive digital marketing strategies aligned with business goals.
● Plan, execute, and optimize digital campaigns across channels such as social media, search engines, email, and display advertising.
● Actively manage and execute digital campaigns, ensuring they are launched on time and within budget.
● Craft compelling product narratives, positioning statements, and messaging that resonate with our target audience (buyers, suppliers, and industry stakeholders).
● Collaborate with the content team to create engaging collateral, including product guides and visuals
● Oversee and manage campaigns on platforms such as Google Ads, Facebook, Instagram, Twitter, and other relevant channels.
● Stay updated on industry trends and emerging digital marketing channels.
● Utilize analytics tools to monitor campaign performance and derive actionable insights.
● Provide regular reports on platform OKRs and campaign effectiveness.
● Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
● Conduct a cost-benefit analysis to make data-driven decisions.
● Collaborate with cross-functional teams to ensure cohesive and effective campaigns, including content creators, graphic designers, and other stakeholders.
● Monitor performance metrics and adjust strategies as needed.
● Collaborate with analytics & product teams to measure the impact of marketing initiatives.
Requirements
● Bachelor's degree in Marketing, Business, or a related field.
● Minimum of 3 years of experience in marketing or digital marketing.
● Proven experience in planning and executing successful digital campaigns.
● Strong analytical skills and proficiency in using analytics tools.
● Excellent written and verbal communication skills.
● Hands-on experience with digital marketing platforms (Google Ads, Facebook Ads Manager, etc.).
● Results-driven with a focus on achieving and exceeding performance targets.
● Creative thinker with the ability to generate innovative campaign ideas.
● Detail-oriented and able to manage multiple projects simultaneously.
Benefits
Matta is an equal opportunity employer committed to assembling a diverse, broadly trained staff.
What we offer:
An attractive compensation package that is commensurate with the demonstrated level of required experience and skill and in line with industry standards.
Hybrid work structure.
HMO
Performance Bonus.
Full time, life access to learning
Interested? send your CV directly to [email protected]