Social Media Strategist
Matta is a pioneering B2B chemical marketplace providing innovative solutions for chemical merchants and suppliers across Africa. We are driven by our mission to enable Africa's economies by using technology to unlock growth potentials in the chemical industry.
The Social Media Strategist will be responsible for developing and implementing organic marketing strategies to drive website traffic and lead generation. This role will also entail nurturing online communities on our social media platforms and utilizing a wide range of tools, and strategies to optimize our digital presence and engagement.
- Develop and implement comprehensive and innovative organic social media strategies to increase our online presence, brand awareness, and drive website traffic.
- Conduct market research and leverage data analytics to guide strategy development and decision-making processes.
- Utilize Facebook groups, Twitter, LinkedIn, and other social media platforms to grow our audience and generate qualified leads.
- Craft compelling and attention-grabbing captions, deliver creative direction for design materials, and manage projects within the agreed timelines.
- Prepare creative briefs, generate weekly reports, and provide meaningful insights for ongoing strategy optimization.
- Facilitate and nurture online communities across our various social media platforms, engaging with our audience to build strong, lasting relationships.
- Collaborate closely with the Head of Digital Marketing and other team members to ensure a unified and effective marketing approach.
- A minimum of 5 years of experience as a Social Media Manager, preferably in a B2B setting.
- Proven experience in using social media platforms (especially Facebook groups, Twitter, and LinkedIn) for audience building and lead generation.
- Exceptional skills in copywriting and providing creative direction.
- Strong understanding of market research methodologies and data analytics.
- Experience in project management and meeting deadlines.
- Exceptional strategic thinking, problem-solving skills, and a creative mind.
- Excellent communication and interpersonal skills
At Matta, you will have the opportunity to be a part of a vibrant and diverse team, working towards the common goal of revolutionizing the B2B chemical marketplace in Africa. We believe in investing in our people, offering competitive salary packages, and creating an environment that encourages creativity and growth.
By joining Matta, you will be contributing to Africa's economic growth while enhancing your career in the digital marketing field.
Interested applicants who meet the above requirements should submit their application, accompanied by a detailed CV and relevant certifications to [email protected]
Note: Only shortlisted applicants will be contacted.
Matta is an equal opportunity employer and does not discriminate on the basis of race, nationality, religion, gender, or disability.