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VP Marketing

Fuel Labs

Fuel Labs

Marketing & Communications
Posted on Monday, January 29, 2024
We are seeking a highly skilled VP of Marketing to lead our marketing efforts and help build the Fuel Network brand. The ideal candidate will be a marketing degen with a deep understanding of web3 technology, culture and a proven track record of delivering successful narratives and marketing campaigns.
If you are passionate about marketing and want to contribute towards building the future of blockchain technology and web3 culture, we invite you to join our team!

Responsibilities:

  • Build and maintain a strong and consistent brand for Fuel Network in line with Fuel’s market strategy and positioning
  • Develop and enforce brand guidelines across all marketing channels
  • Identify target audiences and develop tailored campaigns for key audiences
  • Oversee the creation of high-quality content, including blog posts, whitepapers, videos, and other marketing collateral.
  • Coordinate with internal teams and external partners to ensure content aligns with strategic goals
  • Build a network of key influencers and proactively manage them to achieve strong presence and branding in the web3 space
  • Work alongside the events team to optimise the impact of all online and IRL events
  • Ensure that IRL & Online activities are aligned on brand and communication
  • Represent Fuel at various online and offline events

Qualifications:

  • Web3 degen with a passion for Marketing and Narrative building
  • Team player with a deep understanding of the web3 space and related modalities
  • Proven team management experience at a blockchain infrastructure company
  • Great team player with a high EQ and low ego