Social Media Lead (DeFi Native)
Coinshift
Marketing & Communications
Remote
Posted on Sep 20, 2024
About Coinshift
Coinshift is changing the game for how people interact with DeFi and Real-World Assets (RWAs). We’re trusted by 300+ organizations managing over $1B in assets, backed by top-tier investors like Tiger Global, Sequoia, and Consensys. Now, we’re gearing up to launch Coinshift Personal—a secure, user-friendly smart wallet with high yields—and we need a social media pro to take our brand to the next level on Twitter and LinkedIn.
**Note: We will only consider candidates in the EMEA time zones (Europe/Middle East). Unfortunately, this means we will not consider North American candidates at this time!**
What You’ll Do
As our Social Media Lead, you’ll be in charge of building and growing Coinshift Personal’s presence on Twitter and LinkedIn. You’ll help us build a strong community, shape our brand voice, and create engaging content, working closely with our leadership. You’ll collaborate with content creators, partner with agencies, and lead creative strategies that push the envelope.
Key Responsibilities - First 6 Months
- Grow our Twitter presence exponentially, boosting engagement and aligning the brand voice with our core values.
- Manage launch campaigns with partners end to end, keeping all stakeholders in the loop by creating templates and guides for transparency.
- Scale Twitter and LinkedIn followers with viral, value-packed content that clicks with DeFi enthusiasts.
- Manage influencer partnerships (e.g., DefiEdgy, Route2Fi), coordinate with agencies, and experiment with fun formats like threads, Spaces, and infographics.
Key Responsibilities - 1 year
- Establish Coinshift as a go-to thought leader in RWAs, driving engagement with community-led campaigns, airdrop announcements, and strategic content that builds brand loyalty.
Must Haves
- DEEP DeFi Knowledge: You live and breathe DeFi and know the space inside out, Inc., top players and trends—in-depth familiarity with protocols and how they function.
- Active Twitter Account with a following
- Take Ownership: You’re not waiting for instructions—you take charge of our social media game and make things happen.
- Organized & Strategic: You can handle multiple campaigns and combine creativity with a data-driven approach. We expect you to be a seasoned project manager.
- Growth Guru: You know how to grow a DeFi project’s social media, and you have a strong track record of boosting engagement and community building.
- Preferred: Finance Background
What We’re Looking For
We’re after a social media growth expert who’s done this before. You’ve grown social media for a DeFi protocol and know precisely how to build an audience and create buzz. You can think long-term but still deliver quick wins along the way.
Hiring Process
We’ll pay $150 for each session brief ($300 total), so you’re properly rewarded for putting together a detailed plan on how you’ll boost our social media presence from day one. We’re an exclusive brand, but we also know how to have fun—so expect to mix some meme culture into the strategy.
We want to see your skills in action, so our process includes:
1. First Whiteboarding Session Brief
Objective: Plan a launch campaign with four (4) strategic partners to successfully promote Coinshift's new token and grow our presence on Twitter/X.
Deliverables: Prepare a detailed, 6-week marketing execution plan focusing on partner synergies, campaign milestones, and user acquisition.
2. Culture Fit / Review Assignment: Let's get to know each other!
3. Second Whiteboarding Session Brief
Objective: Create a plan to grow Coinshift Personal's Twitter/X presence significantly.
Deliverables:
- Actionable growth plan with budget breakdown.
- An example of a 1X meme idea aligned with the brand tone and exclusivity.