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Digital Marketing Manager

Antler

Antler

Marketing & Communications
Sydney, NSW, Australia
Posted on Wednesday, May 15, 2024

About Antler

Antler is the investor backing the world’s most driven founders, from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 30 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Singapore, Seoul, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 1,000 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030.

A better future won’t happen automatically—the world needs talented, determined, and resilient people to build it. Antler team members are part of an ambitious global community dedicated to helping the most driven founders move the world forward. We ease the path to entrepreneurship so more exceptional people can launch and scale companies that disrupt the status quo, create employment, contribute to GDP, and drive technology development and adoption. As the world presents an ever-increasing number of opportunities and challenges, founders are more needed than ever to address them. Join us to support them and help make progress inevitable.

The role

Reporting to the Global Head of Marketing Operations, the Digital Marketing Manager will be an instrumental member of the Global Marketing & Communications team. While maintaining a core focus across social media and digital campaign management, you will be involved in all elements of the global marketing function—helping to manage our global brand, defining data-driven campaign execution, producing high-quality content across external and internal channels, working closely and global and local teams; and presenting Antler as the most compelling place on the planet to build a company from day zero.

Responsibilities:

  • Support global and local marketing strategy and execution:
    • Partner and collaborate closely with our global and local marketing teams to drive influence through high-performing social media strategy and integrated campaigns, creating narratives that drive commerce, connections and conversion across all channels.
  • Define and manage Antler’s organic social media strategy:
    • Lead and execute day-to-day Antler global Social Media strategy.
    • This will include: Building strong relationships with local markets, sourcing shareable content from across the business, maintaining multiple corporate social media channels, A/B content and creative testing, contributing to crisis communications where required and reporting against key performance metrics.
  • Digital & Social Marketing Best Practice
    • Be an expert and go-to point of contact for digital and social marketing best practices for the local markets.
    • Provide ongoing training and documentation to support best in class global strategies
    • Be data-driven and encourage adoption of data-driven marketing strategies across all markets
  • Integrated Marketing Campaigns
    • Where relevant, work closely with global and local cross-functional teams for the seamless execution of integrated campaigns - including performance, CRM, analytics, website support
    • Ensure campaigns align with overall business objectives, performance targets, and target audience.
    • Track, analyze, and report on campaign performance against key metrics.
    • A knowledge of performance media, specifically LinkedIn is beneficial
  • Additional responsibilities:
    • Cross-organizational Collaboration:
      • Ensure alignment with overall marketing and business strategies.
      • Work with broader marketing team to hit agreed OKRs and define KPIs measuring the success of
      • Provide insights and feedback to improve lead generation and nurturing processes.

What we offer

  • Work in a fast-paced, fast-growing organization with a lot of responsibility and personal impact from day one.
  • Excellent learning opportunities by working closely with experienced growth marketers and members of the wider Antler team
  • A high energy and global team, all dedicated to driving Antler and our portfolio companies’ success to pursue our vision of making progress inevitable.
  • An international environment with room to grow.